Originally the name of the vodka was supposed to be vinbär, the Swedish word for black currant, but that would have been hard to pronounce in English. It is made exclusively from natural ingredients, and unlike some other flavoured vodkas, it doesn’t contain any added sugar. The main ingredients are Absolut Vodka and black currant flavour. Water and winter wheat that are added come directly from Åhus in Sweden, founder L.O. Smith’s birth town. Also the use of fertilisers is minimised. Instead of the usual three or four times, the vodka was distilled an infinite number of times. The black currant is as natural as the rest of the ingredients.
Absolut Kurant is smooth and mellow, with a fruity blackcurrant character and a hint of tartness.